Louis Vuitton, Fifth Avenue - Why art? What is the reason? photo by Jake Rajs

January 11, 2012

Louis Vuitton, Fifth Avenue -  Why art? What is the reason? photo by Jake Rajs

Why art? What is the reason?  This insight is from a speech by Milton Glaser. "How does art help you survive? It helps us survive by making us attentive. In a simplistic way, when you go past a forest and you look at it and you say, "that looks just like Cézanne." And you realize Cézanne has made you see the reality of the forest in a way that you never could have seen before. He's made you attentive. Every work of art that you care about makes us attentive. And if it doesn't do that it ain't art."


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